Alex Laroux is an architect whose instinct for reading a place before deciding what it becomes was shaped inside two of Copenhagen Harbour's most significant post-industrial sites, before turning that same approach to historic property in Portugal.
It started as a student, winning an architecture competition before finishing the degree.
Eleven years creatively developing the former Copenhagen shipyard grounds for its owners — once one of the world's most renowned shipyards — following years already spent there independently as an artist and architect.
Designed the public realm itself — street furniture, lighting, signage, and a harbour bus stop — alongside a UX-forward interactive website and all public communication content. Played a role in bringing Copenhagen Contemporary art center and AMASS restaurant to the island, anchoring its emergence as a serious cultural destination. Curated the site's full festival and events program, including Distortion Ø, Eurovision, Haven Festival, MAD by Noma, Copenhell, and dozens of other art, sports, and culture events.
Served as Creative CEO (Kulturdirektør) for the Tunnelfabrikken project in Nordhavn — developed by a consortium of NREP, By & Havn (City & Harbour), and Unionkul — a former shipping site where the tunnel elements now connecting Copenhagen and Malmö were built.
Worked alongside a team partner in charge of co-creating the project with Dorte Mandrup Architects, Arcgency, and Art Rebels.